CBC X THE ROM X MONOCLEBOOTH

CBC and The Royal Ontario Museum collaborated to relaunch one of Canada’s most successfully televised documentary series, “The Nature of Things with David Suzuki” for a landmark 55th season.

Using one of Toronto’s most popular social mixer series, ROM Fridays, we helped interpret stories of adventure, drama and insight into a hands-on brand experience. Over the span of 2 months, we helped CBC drive curiosity and engagement, putting new fans in front of one of the nation’s most beloved documentary series.

See more on the CBC official page

CBC wanted opportunities to start conversations with their fans, and cover multiple hot topics spanning from Mars Exploration to the Roman Empire. We created 3 separate instances of a photo print and display system to reflect each theme and transformed social media uploads into a 3-Dimensional projection display.

With our boy d-suze #fnltnot #earlybirds #fnlrom

A photo posted by Mark Umali (@mnumali) on