AGO First Thursdays and #DiscoverInteresting
Grolsch Beer launched a 4-week contest to encourage user-submitted content, using #discoverinteresting.
Every week, a new theme was announced to the public to inspire new submissions.
MonocleBooth x Looking Glass Productions was hired for one evening to create an installation that would capture the theme of “Light,” to coincide with AGO’s (Art Gallery of Ontario) First Thursdays.
With a sold-out attendance of 2000 visitors, here were the results of a 6 hour activation using Beacon Hashtag Printer.
Please note: Both “Impressions” and “Reach” metric was affected by submissions by influential accounts including AGO, BlogTO, and Grolsch Global. Results will vary based on participating influencers.