Case Study: AGO x Grolsch

Event Overview
AGO First Thursdays and #DiscoverInteresting

Project scope:

Grolsch Beer launched a 4-week contest to encourage user-submitted content, using #discoverinteresting.

Every week, a new theme was announced to the public to inspire new submissions.

MonocleBooth x Looking Glass Productions was hired for one evening to create an installation that would capture the theme of “Light,” to coincide with AGO’s (Art Gallery of Ontario) First Thursdays.

With a sold-out attendance of 2000 visitors, here were the results of a 6 hour activation using Beacon Hashtag Printer.

Please note: Both “Impressions” and “Reach” metric was affected by submissions by influential accounts including AGO, BlogTO, and Grolsch Global. Results will vary based on participating influencers.